Esports are in high demand and the NBA 2K League is thriving Cover Image


Esports are in high demand and the NBA 2K League is thriving

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Esports are in high demand and the NBA 2K League is thriving has not posted anything yet
Start date 17-08-21 - 11:58
End date 31-08-21 - 08:23
  • Description

    This week the NBA 2K League announced a new process for tryouts for their next season, which is scheduled to take place in 2021. The new format will include more than 35 Pro-Am tournaments, which will be hosted by NBA 2K League teams, with the top teams appearing as part of the League-hosted "NBA 2K League Draft Prospect Series", and a first?of?its?kind NBA 2K League Combine.

    It's the next step in the NBA 2K League's rapid expansion. Brendan Donohue (Managing Director of NBA 2K League) described it to me in an interview as "transformational".

    The 3rd season of the NBA 2K League saw a significant rise in the distribution of broadcasts and viewers. Donohue saysthat "Just looking apples-to-apples, just our broadcasts through Twitch are up nearly 70% year-on-year," and that there were several distributors across the globe, including ESPN 2.

    Live games were broadcast on ESPN2 as well as ESPN's digital platforms, Sportsnet Canada, Sportsnet in Southeast Asia, Loco in India and, with a delay, eGG Network Southeast Asia. This was the first time that 2K League games have been broadcast on linear television.

    The total of ESPN2 took on 29 broadcast nights during the season, and every NBA 2K League match on ESPN's platforms also aired live in the Caribbean, Latin America, Oceania and Sub-Saharan Africa. The distinct viewership of ESPN2 and Twitch viewers, combined with the unique Twitch viewers, the NBA 2K League attracted more than a million unique viewers each time it was broadcast.

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